What is Brown-Eyed Beauty About?

Hello Beauties! I hope you all are having a wonderful day or night wherever you are!

Today I want to take a step back from all of the makeup talk to discuss what Brown-Eyed Beauty is really about! I realized that many of you who read my bi-weekly posts probably aren’t reading them with the realization that I want you to have. Meaning that you are either friends or family who are trying to support me (love you all!) or you’ve stumbled upon my blog via Instagram or other social media outlets and are curious on a product review or favorites post (etc). BUT, I want each and every one of you to realize my real goal here— I want to show consumers that they can find all of their must-have, amazing products within brands that are ethically doing the right thing when it comes to animal testing. I want to show YOU that animal testing in the cosmetic industry is NOT a matter that we should push to the back of our minds when purchasing a product.

Yes, there are some beautiful looking foundations, lipsticks, eyeshadows (the list goes on) that I would love to try, but choose not to due to that specific brand’s animal testing policy. Honestly, If you ask me, no formula or shade of lipstick is ever worth the torture of another living, breathing creature (one who never got a chance to be free or loved). At the end of the day, this blog is not ONLY about recommending or reviewing amazing, kick-ass products— it is about educating individuals (like yourself reading) on how to find and substitute your non cruelty-free products for ones that help to save the millions of animals that are tortured each year by cosmetic testing. It’s not nice to hear, but it’s the honest truth. This is what Brown-Eyed Beauty is all about.

With all of that said, I want to help answer the main question that come to mind when deciding to take the plunge into the cruelty-free revolution!

What exactly determines if a brand is cruelty-free or not?

Simply put, a brand is considered cruelty-free if they meet the following three requirements: the finished product is not tested on animals, none of the ingredients in the product are tested on animals, and the company does not test on animals when required to do so by law. So what does this mean? Let’s break it down. The most obvious point of this matter is that the finished product can NOT be tested on animals, point blank. However, where things can get tricky is the ingredients that make up the finished product. For example, if a company gets an ingredient from a supplier who has tested said ingredient on animals (OR has had a third party test it on animals) then even if the finished product is not tested on animals— the product can still not be deemed cruelty-free. Every ingredient that makes up the finished product must be cruelty-free as well. Everyone following me? Lastly, the finished product can not be tested on animals when required to do so by law. For example, if a country (example: China) requires that all foreign products be tested on animals, then the item sold in China cannot be considered cruelty-free.

Now, I am here to help you find new products that are cruelty-free for all budgets– because together we can make a difference!

Xoxo,

Alexis